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Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, Second Edition by David Taber

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Introduction

Everybody sells.

—Thomas Watson

Salesforce.com (SFDC) is the world’s leading cloud-based system for salesforce automation (SFA), customer relationship management (CRM), and support operations. Used by more than 100,000 businesses worldwide, the SFDC community includes 100,000 external developers and 2 million end users. This community has doubled over the last 4 years. SFDC is the 800-pound gorilla in the CRM market.

Paying Off on the Promise of CRM

From recent industry analyst reports and surveys, it’s easy to see why SFDC is growing:

• According to CSO Insights, successful CRM customers see a 10% increase in sales representatives achieving quota, a 10% improvement in win rates for forecasted deals, and a 10% better conversion rate ...

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