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Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, Second Edition by David Taber

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Chapter 7. Products You Will Need

If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.

—Henry David Thoreau

For a company whose slogan is “no software,” there sure are a lot of software products available to add on. This chapter is for decision makers and project managers, who need to know about the third-party tools and products that can really make a difference with an SFDC implementation and foster solid user adoption. Although specific products aren’t reviewed here, the categories of important products (and their selection criteria) are discussed in depth.

SFDC is a fine CRM system out of the box, with five applications in the enterprise and unlimited editions ...

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