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Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, Second Edition by David Taber

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Chapter 1. Planning Ahead

“Intangible results” is just another way of saying “poor planning.”

—Anonymous

This chapter is intended for executives, decision makers, business analysts, and project leaders who need to make decisions; set expectations properly; and budget the time, money, and people for an SFDC project. Readers will learn how to make planning decisions that give them the best chance of success and the quickest possible failure recovery.

A truly effective Salesforce.com (SFDC) system can dramatically improve your business results in terms of customer satisfaction, executive decision making, smooth partner/channel interactions, a better social media reputation, more effective marketing, and, of course, sales. But the benefits of increased ...

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