About the Authors
Liz Kao was an enthusiastic early adopter of the software-as-a-service (Saas) model, and has been using Salesforce for more than a decade. An early employee of salesforce.com, she built Salesforce-centric solutions for both external clients and internal teams, including launching over one-third of the Salesforce Labs applications on the AppExchange. Combined with a background in sales and marketing, she blends a hands-on perspective of business needs with using Salesforce (and now, other Saas products), to build solutions that scale.
A veteran of the enterprise software industry, Liz lives in San Francisco. When she isn’t busy keeping up with the latest Saas products and features, she’s enjoying all the culinary delights and Internet-signal-free natural surroundings of Northern California.
Matt Kaufman was employee 273 at salesforce.com. Since 2002 he has worked with hundreds of businesses to improve their efficiency through Salesforce. He is a certified Salesforce Advanced Administrator, Sales Cloud Consultant, Service Cloud Consultant, Advanced Developer, and authorized Advanced Developer Instructor. He is the Chief Technology Officer of MK Partners (www.mkpartners.com) the leading salesforce.com implementation partner in Southern California. When he is not writing books, coding, training others to code, or speaking about code, he is thinking about it.
Publisher’s Acknowledgments
Acquisitions Editor: Amy Fandrei
Senior Project Editor: Mark Enochs
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