Part IV
Optimizing Demand with Marketing Cloud
Understand how third-party marketing automation vendors integrate with Salesforce at www.dummies.com/extras/salesforcedotcom.
In this part …
- Find out about managing marketing campaigns in Salesforce, using the company’s Campaign record.
- Design a campaign from scratch, to track the various life cycle stages that make sense to your business.
- Build a target list based on names already in Salesforce, or even those from purchased lists.
- Design a Web-to-Lead form to drive leads to campaign-related landing pages.
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