Salesforce.com For Dummies®

Part IV. Optimizing Marketing

In this part . . .

You can expect to ask the most out of your sales teams only if you're capable of providing all the raw materials necessary to make them successful. They need effective marketing to help generate leads so they don't have to do it all on their own. Sales reps also need to know the products and services that are available, the way to position those offerings, and they must have the documentation that customers require to make buying decisions.

As you can imagine, these raw materials rely not only on sales managers, but on other people in your company: marketing, product management, finance, and so on. With Salesforce, those people can manage their sales‐related activities, coordinate with sales teams, and instantly provide the raw materials in one convenient interface. And because users can access Salesforce anywhere at anytime, you don't have to worry about getting calls from reps sitting in airports in the middle of the night.

This part is devoted to the unsung heroes of marketing (although salespeople will find these chapters useful, too). First, we cover the exciting world of marketing campaigns and how you can use Salesforce to manage and measure campaigns and demonstrate your contribution to the bottom line. We then show you how to set up a Document Library where you can store the latest and greatest sales collateral. Finally, you discover ...