Authors' Acknowledgments

Thanks to the many individuals that came together to make this second edition a reality. Some people think it's a cinch writing a book, but they're wrong. It takes a team of official and unofficial participants, some of whom we'd like to thank below.

First and foremost, thanks to our editors at Wiley: Bob Woerner for being calm, cool, and collected at all times; Beth Taylor for her great patience and suggestions in guiding the book to page 432; Matt Kaufman for his eagle eyes, and TechBooks for proofing.

We'd be telling a bald‐faced lie if we said we could write this without any help from our friends at salesforce.com. Behind the application and the company is a set of incredibly intelligent and dedicated people who have provided us with both knowledge and support prior to and during this book. Eric Bezar, Elay Cohen, Adrienne Dimayuga, Carolyn Dismuke, Jeremy Engler, Amy Farrow, Stephanie Gilmore, Ron Hess, Andrea Leszek, Tim Mason, Brad Mattick, Meena Muthukumarasamy, Mark Neveu, Vivian Perry, Bala Subramanian, Jeanine Thorpe, and Adam Torman are just a few of the many individuals who went above and beyond the call of duty to provide additional customer and product insights and help break logjams along the way.

Finally, we'd like to thank our various friends who have listened quietly (or not so quietly) to our stories the last several months. Your empathy, sense of humor, and willing ear kept us from short‐circuiting. VP, VC, TBJ, LK, and salesforce.com ...

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