Salesforce.com – the most innovative company
To understand Salesforce.com's innovation in the CRM industry, we have to go more than a decade back, when other vendors used to provide CRM software as a client-server architecture model. The disadvantage of this model was that customers had to maintain their server (or servers), needed higher resources to maintain their software, and maintain traffic, and so on. In 1999, Marc Benioff came up with an idea of cloud-based CRM software (SaaS); the advantage of this model is that Salesforce.com is responsible for maintaining the server and the resources including the upgrade of all software. The best part of Salesforce CRM is the subscription-based model, which comes included with basic CRM applications ...
Get Salesforce.com Customization Handbook now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
