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Salesforce CRM: The Definitive Admin Handbook - Second Edition by Paul Goodey

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Marketing administration

Marketing administration in Salesforce CRM provides closed-loop marketing automation from within the marketing app which can be accessed from the App Menu at the top-right corner of the Salesforce CRM screen.

Marketing administration enables integrated marketing functions such as campaign management, lead management, reporting and analysis, response tracking, and campaign effectiveness and it allows users from various departments to centrally access marketing activity.

By default, the marketing administration features provide some level of read-only access to all users. However, to create, edit, and delete campaigns and carry out advanced campaign and lead management functions, users must have the Marketing User License ...

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