Sales Training Basics

Conclusion

 

Baltimore Oriole Cal Ripken Jr.once said, “Play every game as if it were the most important game of theseason.” That’s advice we must all take. Remember that every session you deliveris your most important one. You have the opportunity and the challenge to teachsalespeople—a unique audience. To be great working with them, you have to bringyour A-game 100 percent of the time to keep them engaged, invested, and on theirtoes.

Think like a salesperson, provide above-and-beyond service, andpresent sales-issue solutions for the greater good of the company.

Throughout this book, you’ve learned to apply to your own salestraining program some of the same basic sales skills you teach your sales reps.For example, you’ve applied your skills ...