Sales people are often a breed apart; being their trainer is an ambitious, but rewarding challenge. Founded in the competencies of world-class selling, this new title approaches training sales people with the most excellent strategy—effective, results driven training that closes sales. Siegfried, with Nationwide Insurance, offers readers a useable, practical methodology for keeping sales people engaged and learning, ensuring that they don't feel like they're wasting their time and their managers can justify their time in the classroom. Sales Training Basics recognizes the bottom line focus of sales professionals and offers proven techniques and approaches that create engaging and impactful training. This new title also addresses the power of blending both classroom and technology-bases approaches that give sales professionals what they really want – more time in the field selling.