O'Reilly logo

Sales Success (The Brian Tracy Success Library) by Brian Tracy

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

NINETEEN

Keep Customers for Life

A direct sale to a commercial customer today costs more than $400 in terms of time, travel, advertising, lead generation, and other expenses. Acquiring a customer at this cost can put a company out of business unless that customer buys again and again.

The best salespeople and the best companies implement strategies to acquire customers and to keep them for life. Your goal must be to develop long-term customer relationships and then hold on to them in the face of ever more aggressive competition.

When you install a customer acquisition and retention strategy, you do more to build and maintain long-term customer relationships than ever before. By continually thinking in terms of “customers for life,” your success ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required