THIRTEEN
Make Effective Presentations
The presentation is the “inner game” of selling, where the actual sale is made. It is during the presentation when you transform a skeptical or reluctant prospect into a committed customer.
An effective presentation can increase your sales by several times over an unplanned and uncoordinated explanation of your product or service.
Once you have determined that the prospect needs the product, can use the product, can benefit from the product, and can afford the product, it is time to persuade the prospect to take action.
Fully 95 percent of presentations can be improved upon in some way. Keep working on your presentation until you sell successfully to a qualified prospect almost every time.
Follow a Logical ...
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