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Sales Success (The Brian Tracy Success Library) by Brian Tracy

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SEVEN

Develop Competitive Advantage

The most important factor in successful selling is the development of a competitive advantage. For you to sell successfully, customers must be convinced that what you offer is superior and more desirable than the offerings of your competitors. Differentiation is the key to sales success.

What is your competitive advantage today? What makes your product superior to any other similar product in the minds of your customer?

Your Area of Excellence

What is your area of excellence? What does your product or service offer to a customer that makes it the most desirable choice, all things considered? What is the main benefit of buying and using your product or service that makes it a better choice than that of any of ...

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