Sales Success (The Brian Tracy Success Library)

SIX

Analyze Your Competition

The chinese military strategist Sun Tzu, in his book The Art of War, said: “The General who knows himself but not his enemy will win on occasion. The General who knows his enemy but not himself will win a few victories. The General who does not know himself and does not know his enemy will lose every battle, while the General who knows himself and knows his enemy will prevail in a hundred battles.”

Your competitors have a simple strategy. They wake up each morning thinking about how they can put you and every other company that offers competing products and services out of business. They think continually about how they can take your customers away and keep them permanently. They think, talk, plan, and strategize ...