FIVE
Develop Excellent Product Knowledge
Your level of product knowledge is the foundation of credibility, confidence, and sales competence. Without extensive and detailed knowledge about what you are selling, no sales success is possible. The very best salespeople know their products and services inside and out, and can describe them in detail even without their sales materials or brochures.
Make sure that nobody can ask you a question about your product or service that you can’t answer clearly and persuasively.
When you are clearly an expert on your product and how your product can help your customers improve their life or work, when you can clearly and thoroughly answer any question or concern that the prospect might have about what you are ...
Get Sales Success (The Brian Tracy Success Library) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
