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Sales Success (The Brian Tracy Success Library) by Brian Tracy

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ONE

Become Brilliant on the Basics

When Vince Lombardi was brought in from the New York Giants to take over the Green Bay Packers in Wisconsin, the team had been performing poorly for several years.

When he was asked what he was going to change or do differently to move his team into championship contention, he said these famous words, “We are not going to try anything fancy; we are just going to become the best team in the National Football League at kicking, running, passing, and catching. We’re going to become brilliant on the basics.”

He went on to say, “We are going to run each play so smoothly and efficiently that, even if the other team knows what we are doing, they will be unable to stop us.”

High-performing salespeople are those who ...

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