“Times Are Tough.”
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The “Get Through” Script
That makes this the perfect time to talk. Our [your product/service] is designed to help companies like yours get through the tough times. The “Improve the Situation” Script
Our [your product/service] will improve your situation. The “Increase Profits” Script Tough times call for you to be able to increase profits. Using [your product/service] can help you do that. The “Minimize the Negative” Script We couldn’t agree more that the economy is making times tough for everyone—even us! In fact, we have designed the pricing of our [products/services] to minimize the negative impact of these times and actually reduce your cost basis. |
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The “Meet the Challenges” Script ... |
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