Sales Scripts that Sell, Second Edition

“I’m Not Interested.”

The “Just Those Words” Script Say assuredly: Many of our loyal customers began our relationship with just those words. It wasn’t until I demonstrated how [your product/service] could help increase the bottom line that they became really interested. I’ll share that same information with you now. The “Company’s Interests” Script Be surprised. How come? You are concerned about your company’s interests, aren’t you? The “What Interests You?” Script Use parallel structure for emphasis. Does saving money interest you? Does improving productivity interest you? Does cutting down on problems interest you? If you answer yes to any of these, then you need to learn how we can help. The “Doesn’t Interest You” Script How is it possible ...