O'Reilly logo

Sales Scripts that Sell, Second Edition by Ph.D. Michael Gamble, Ph.D. Teri Gamble

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Cold Calls to New Customers

(Of course, if you are calling residences, you will follow your company guidelines to stay in compliance with the Do Not Call regulations.)

The “Basic” Script

Hello, [Mr./Ms. Prospect].

This is [your name] from [your company].

I’m calling to introduce you to our [your product/service].

If there were a way I could help you meet your goals or objectives or even surpass them, you’d want to hear about it, wouldn’t you?

Pause two seconds, but do not expect a verbal answer.

What I’d like to do, [Mr./Ms. Prospect], is talk about that with you in person. Can we meet on [day], or would [another day] be better? Would [time] in the morning be good, or is another time in the afternoon better? I’m looking forward to meeting you. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required