Face Up to the MEdia Revolution
We are convinced that the word media should now be spelled MEdia. Why? Because Generation Me, that cohort born after 1970, is the generation that’s now leading the charge into the future. This generation expects others to be as thrilled with them as they are with themselves. Members of Generation Me grew up using computers as their primary means of interaction. They are also natural media multitaskers. They chat on cellphones, surf the Internet, IM or TM (instant message or text message), read e-mail on their BlackBerries, and listen to podcasts, all while planning their day’s appointments. Generation Me’s members are used to focusing on themselves, and they want you to focus on them. They need their daily dose ...
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