Preparing to Sell Across Cultures
Assess your personal preparedness to sell effectively with persons of different cultures by labeling each of the following statements as true or false:
I enjoy calling on persons who are unlike me as much as persons who are like me.
I am equally sensitive to the concerns of all groups in our multicultural society.
I can tell when clients from other cultures do not understand me or are confused by what I say or do.
I do not fear making a sales call on persons from minority groups any more than I fear calling on persons from the dominant culture.
Persons from other cultures have a right to be angry at members of my culture.
Persons from other cultures who don’t actively participate during a sales call may act that ...
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