OTHER TITLES IN OUR MARKETING STRATEGY COLLECTION

Naresh Malhotra, Georgia Tech, Editor

Developing Winning Brand Strategies by Lars Finskud

Conscious Branding by David Funk and Anne Marie Levis

Marketing Strategy in Play: Questioning to Create Difference by Mark Hill

Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits by Piyush Kumar and Kunal Gupta

Building a Marketing Plan: A Complete Guide by Ho Yin Wong, Kylie Radel, and Roshnee Ramsaran-Fowdar

Top Market Strategy: Applying the 80/20 Rule by Elizabeth Kruger

Pricing Segmentation and Analytics by Tudor Bodea and Mark Ferguson

Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan by David Anderson

Expanding Customer ...

Get Sales Promotion Decision Making now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.