TWENTY-ONE

Courage, the Vital Quality of Success

Courage is the single most important quality of leadership. And courage comes from acting courageously whenever courage is required.

Sales management is a tough job, and it requires a special kind of person to succeed at it. Your decision to stay the course, to “keep on keeping on” no matter how tough it gets, is the true mark of courage and character. Persistence is the one quality that will inevitably guarantee your success. And persistence is the demonstration of courage.

Self-Control Is Necessary

It is lonely at the top as a sales manager. But you do not have the luxury of sharing your problems, concerns, and fears with your salespeople. You must keep these things away from your staff. Keep ...

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