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Sales Management (The Brian Tracy Success Library) by Brian Tracy

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TWENTY

Four Keys to Building salespeople

There are four practices that you can engage in daily that will motivate your salespeople to higher levels of performance.

1. Unconditional Positive Regard

This is perhaps the greatest gift that one person can give to another. This is true between spouses, between parents and children, between friends and family, and in all other relationships.

Almost everyone grows up with fears of failure, rejection, and self-doubt. As the result of destructive criticism in early childhood, the greatest single emotional affliction is the feeling that “I’m not good enough.” This feeling affects every part of life and reduces performance, effectiveness, happiness, and productivity.

However, when people feel that they are ...

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