TWO

Build a Great Sales Team

All work is done by teams. Your job is essentially that of a team builder and a team leader. All teams depend on the peak performance of each team member. Your job is to assemble a superior team first, then to bring every member on the team up to top performance. Your goal is to build the best sales organization you can and to win in competitive markets.

Top Sports Teams

A sales team is like a sports team in many important respects. By applying the same principles that top sports coaches apply to win championships in their leagues, you can build a championship sales team as well. Top sports teams exhibit six key winning characteristics.

1. CLEAR COACHING AND LEADERSHIP

On a top team, everyone knows who the boss is. ...

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