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Sales Management For Dummies by Butch Bellah

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Chapter 10

Creating and Running an Effective Sales Meeting

In This Chapter

arrow Scheduling your sales meetings

arrow Understanding the goals of the meetings

arrow Knowing what mistakes to avoid

arrow Looking at how to keep them wanting more

Sales meetings are an integral part of your department. They’re your opportunity to offer continuing education, work on sales skills, introduce new items from vendors, and generally disseminate information to your salespeople.

Meetings can be a key cog in the wheel that drives your department if you put a little time and effort into their creation and execution.

newsflash Contrary to popular belief, meetings aren’t just opportunities for the out-of-town salespeople to clear out the bar at the Holiday Inn with their group karaoke version of “Achy Breaky Heart.” Although sharing good times is certainly part of the experience, it’s not the purpose of the meeting.

tip The main goal of ...

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