In This Chapter
Understanding the importance of communication
Remembering to listen as well as talk
Getting along with various personalities
Getting your point across well in writing
Using other forms of communication well
As a sales manager you’re a member of management, and as such you’ll be called upon to work with and through other departments within your organization. One of the most useful non-selling skills you can develop is the art of communicating and working with the other people in your company.
Communication used to predominately mean talking face to face, but today that’s no longer the case. You leave voicemails and send text messages, type emails and communicate via social media. Each form of communication has certain pitfalls, which I discuss in this chapter. Much communication takes place via email these days, and I outline some do’s and don’ts with email communication and discuss the tightrope ...