Sales Coaching

Sales Coaching

Sales coaching and managerial coaching share many similarities. Both are ongoing processes between the supervisor and employee, involve delivering feedback, and have the goal of developing personnel. Still, being adept at traditional coaching does not necessarily prepare you to successfully coach sales professionals. A sales coach must be familiar with what motivates salespeople, how to best deliver feedback to them, and when to just get out of their way.

This Infoline provides guidelines to sales development practitioners focused on improving the competencies of salespeople and sales organizations. These individuals include sales managers, sales coaches, internal or external sales trainers, and sales consultants. This Infoline ...