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Sales and Marketing Resumes for $100,000 Careers, 3rd Edition by Louise Kursmark

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Introduction

Harold Hill. Willy Loman. The serpent in the Garden of Eden. The proverbial traveling salesman.

Through the ages, in folklore and fiction, salespeople have been viewed as fast-talking hucksters, sad-sack losers, evil incarnate, and philandering rogues. Thankfully, that perception has changed. Sales and marketing professionals are respected as serious professionals whose talents are fundamental to business growth and success.

If this describes you—if you are an accomplished sales, marketing, or business development professional who has made a positive difference for your customers and your organization—you might be eager to test the job search waters for an advanced or more lucrative position. Perhaps you’ve lost your job, been affected ...

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