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Sales and Marketing Resumes for $100,000 Careers, 3rd Edition by Louise Kursmark

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Chapter 13

Use Marketing and Sales Strategies for an Effective Job Search

As a sales and marketing professional, you have a giant job search advantage over people in other professions: You know the fundamentals of the sales process. Essentially, a job search is a sales campaign. For a successful search, apply your professional skills, and use the same process to market yourself as you would a product or service.

First, it’s essential to know your product and to position yourself in the marketplace. Start by applying fundamental marketing concepts to develop a clear picture of your marketability. Good sources of this information are the career target statement you developed in chapter 1 and the profile or summary on your resume.

The Four Elements ...

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