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Sales and Marketing Resumes for $100,000 Careers, 3rd Edition by Louise Kursmark

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Chapter 12

Effective Cover Letters

An essential partner to your resume, your cover letter is a complex document in a simple format. In just a few short paragraphs, you must introduce yourself, explain why you’re writing, provide compelling reasons for the reader to want to speak with you, and ask for a meeting. While you’re at it, don’t forget to include specific information about the company and the opportunity—and, above all, be interesting!

Standard advice is that you should write each cover letter personally for the specific opportunity. Although this may be ideal, it is also a lot of work. I firmly believe that a good cover letter should be versatile enough to be used for many opportunities, with minor tweaking and personalization.

As with ...

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