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Sales and Marketing Resumes for $100,000 Careers, 3rd Edition by Louise Kursmark

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Chapter 7

Marketing, Brand Management, Product Management, and Business Development Resumes

Marketing is more of a big-picture profession than sales, so these resumes must show strategic contributions to the overall success of the company’s brands, products, or services. In some cases the individual evolved into a marketing role after an early career in sales. Therefore, although the sales achievements are important, they must not overshadow the marketing activities and accomplishments, which often are more subtle than a direct increase in sales revenue.

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After taking time off to complete her MBA, Roxanne positioned herself to return to a ...

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