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Sales and Marketing Resumes for $100,000 Careers, 3rd Edition by Louise Kursmark

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Chapter 1

Get Ready to Write Your Resume

Did you hear the one about the self-centered tenor? When warming up, all he sang was “mi, mi, mi, mi, mi.”

As a job seeker marketing your talents to a variety of “buyers” (recruiters, human resources professionals, hiring managers, and so on), your mission is to appeal to the “me, me, me” of each of these audiences. Each has different, specific needs, yet all are consumed by one burning question: What can you do for me? Your resume is the first step in demonstrating that you offer solutions to their problems.

Of course, you have your own “me, me, me” agenda: your personal and career goals, needs, and preferences. Although these should be firmly fixed in your mind so that you make good career choices, you ...

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