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Sales and Marketing Resumes for $100,000 Careers, 3rd Edition

Book Description

This collection covers jobs in sales, marketing, communication, and management to help professionals take their careers to the next level.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Introduction
    1. About This Book
  6. PART 1: Writing Your $100,000 Resume
    1. Chapter 1: Get Ready to Write Your Resume
      1. Three Absolutes for a Powerful Resume
      2. The Basics
        1. Gather Your Resource Materials
        2. Allow Enough Time to Write Your Resume
      3. Create a Career Target Statement
    2. Chapter 2: Create a Powerful Resume
      1. Write Your Contact Information
        1. Name
        2. Address and Phone Number
        3. E-mail
        4. Arranging Your Contact Information
      2. Consider an Objective Statement
      3. Write a Summary, Profile, or Qualifications Brief
        1. A Word About Keywords
      4. Describe Your Experience and Accomplishments
        1. Choose a Format
        2. Experience
          1. Dates of Employment
          2. Company and Title
          3. Position Description
        3. Accomplishments
          1. Include Numbers
          2. Tell a Story
          3. How Can You Benefit the Company?
          4. Memory-Jogging Questions
      5. List Your Education
      6. Add Miscellaneous Categories and Information
        1. Computer Skills
        2. Community Involvement
        3. International Experience and Language Skills/ Willingness to Travel and Relocate
        4. Hobbies and Interests
        5. Honors and Awards
        6. Military Background
        7. Personal Information
        8. References
    3. Chapter 3: Polish Your Creation
      1. Deal with Problem Situations
        1. I’m Too Old
        2. I Don’t Have a College Degree
        3. I Don’t Have Experience in the Industry I’m Targeting
        4. My Last Three Jobs Were Very Short-Term (a Year or Less)
        5. I Wasn’t Very Successful in My Last Sales/ Marketing Position
        6. I Want to Relocate/I Don’t Want to Relocate
        7. I Was Demoted Following a Corporate Restructuring
        8. I Have Several Gaps in My Career History
      2. Edit Your Draft
        1. Fix the Style Problems
        2. Select an Appropriate Font
        3. Check the Length
        4. Review Your Target Statement
      3. Design Your Resume for Maximum Impact
        1. Some General Rules
        2. Consider Exceptions to the Rules
      4. Apply the Finishing Touches
      5. Choose Paper
      6. Adapt Your Resume for an Electronic Job Search
        1. What About “Scannable” Resumes?
        2. Electronic Resumes
          1. E-mail Attachment
          2. ASCII Text Resume
          3. PDF Format
        3. Examples of Electronic Resumes
  7. PART 2: Sales and Marketing Resumes and Cover Letters
    1. Chapter 4: Sales Resumes
    2. Chapter 5: Regional and National Account Management Resumes
    3. Chapter 6: Sales Management Resumes
    4. Chapter 7: Marketing, Brand Management, Product Management, and Business Development Resumes
    5. Chapter 8: Advertising, Public Relations, and Marketing Communications Resumes
    6. Chapter 9: Retail Sales and Marketing Resumes
    7. Chapter 10: Executive Sales and Marketing Resumes
    8. Chapter 11: Career Transition Resumes
    9. Chapter 12: Effective Cover Letters
      1. Cover Letter FAQs
      2. Sample Cover Letters
  8. PART 3: Job Search Strategies for Sales and Marketing Professionals
    1. Chapter 13: Use Marketing and Sales Strategies for an Effective Job Search
      1. The Four Elements of Your Sales Strategy
        1. Product
        2. Place
        3. Promotion
        4. Price
      2. Craft a Sales Strategy: Identify Potential Buyers
        1. Posted or Published Job Openings
          1. Benefits
          2. Drawbacks
          3. Conclusions
        2. Direct Application to Companies (with or Without a Posted Position)
          1. Benefits
          2. Drawbacks
          3. Conclusions
        3. Executive Recruiters
          1. Benefits
          2. Drawbacks
          3. Conclusions
        4. College or University
          1. Benefits
          2. Drawbacks
          3. Conclusions
        5. Internet Job Sites and Resume Posting Sites
          1. Benefits
          2. Drawbacks
          3. Conclusions
        6. Professional Associations
          1. Benefits
          2. Drawbacks
          3. Conclusions
        7. Your References
          1. Benefits
          2. Drawbacks
          3. Conclusions
        8. Networking
          1. Benefits
          2. Drawbacks
          3. Conclusions
        9. Online Image Building
          1. Benefits
          2. Drawbacks
          3. Conclusions
      3. Integrate Your Strategies
        1. Sample Strategy
        2. Be Active and Aggressive
    2. Chapter 14: Appealing to the People Who Can Hire You
      1. Recruiters
      2. Human Resources
      3. Hiring Managers
      4. Hiring Survey Results
        1. Preferred Method of Contact
        2. Reviewing Resumes
    3. Chapter 15: Managing Your Job Search and Your Career
      1. Get Organized
      2. Follow Up
      3. Plan for the Future
  9. Index