Rural Marketing: Text and Cases, 2nd Edition

Reviewers

Rural Marketing: Text and Cases has benefited from an extensive development process, which involved faculty reviewers providing feedback about the accuracy and relevance of the content as well as suggestions for its improvement. While we could not incorporate every suggestion from everyone, we do acknowledge that their feedback was invaluable in our attempt at creating the best possible rural marketing textbook. We would like to thank the following for their time and commitment:

Ramana AcharyuluPioneer Institute of Management, Udaipur

Biswajit DasKIIT School of Management, Bhubaneshwar

Rajat GeraInstitute of Management Technology, Ghaziabad

Somiyajulu GharimellaInternational Management Institute, New Delhi

Sunil KulkarniFuture Institute ...