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Future of Rural Marketing
LEARNING OBJECTIVES
Upon completion of this chapter, you will be able to:
• Identify the change patterns in the environment that have an impact on future rural marketing practices
• Highlight the key aspects that require attention of rural marketers
• Appreciate the innovation potential of rural people and recognize the role played by NGOs in developing appropriate technologies
Is the economic revolution taking place positively impacting the life of people in rural India and transforming it into a busy market place for the nation’s top selling companies? The responses to this question seem to represent diametrically opposite views. For instance, K.V. Kamath, the non-executive chairman of ICICI is of the ...
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