About the Author
C. S. G. Krishnamacharyulu retired as Professor and Head of the Department of Management Studies, Sri Venkateswara University, Tirupati. A graduate in electrical engineering and a postgraduate in management from Andhra University, he did his doctoral research in business policy at Nagarjuna University. He was awarded a gold medal by the Andhra University for outstanding performance in MBA.
Dr Krishnamacharyulu has been actively engaged in teaching, research and consultancy in a distinguished career spanning more than 36 years. An active academician, he is also the author of Cases in Rural Marketing (Pearson Education, 2003), ...
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