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Running the Gauntlet by Jim Eber, Jeffrey W. Hayzlett

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Chapter 28The customer is always in charge. Engage customers on this level in social media and dare to be radically transparent.

I saw another “F*** you” on the wall. I tried to rub it off with my hand. … It wouldn’t come off. It’s hopeless, anyway. If you had a million years to do it in, you couldn’t rub out even half the “F*** you” signs in the world. It’s impossible.

—Holden Caulfield, inThe Catcher in the Rye, by J. D. Salinger

My son and I were out riding our horses when my horse, Blaze, stopped at the edge of a shallow creek. My son and his horse had already crossed, but Blaze wouldn’t budge. That’s how I found out Blaze does not like the water. I’m trying everything to get him to cross when all of a sudden he crouches down really low and ...

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