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Running the Gauntlet by Jim Eber, Jeffrey W. Hayzlett

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Chapter 26Do your customer service George Eastman style: “You press the button, we do the rest.” Next time, ask yourself, “What would George do?”

“You press the button, we do the rest.”

“We were starting out to make photography an everyday affair, to make the camera as convenient as the pencil.”

“The Kodak Camera makes possible a collection of photographs which record the life of its owner and which increase in value each day that passes.”

These are three of my favorite lines from George Eastman, founder of the Eastman Kodak Company. A self-educated high school dropout, Eastman used his entrepreneurial spirit, wonderful imagination, and flair for both innovation and organization to turn Kodak into a great American brand. Whether Kodak is relevant ...

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