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Running the Gauntlet by Jim Eber, Jeffrey W. Hayzlett

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Chapter 21The art of war: “Define your tactics to drive demand and translate potential combat power into victorious battles and engagements.”

As George S. Patton said, no one should “fight a battle if you don’t gain anything by winning.” And winning in war and in business comes down to having strong tactics for your best-case and worst-case scenarios. Thus, your team members need to understand your entire tactical approach, your goals, and how you and they will be measured. To do that, you have to make sure they (and you) understand what tactics means.

When I was looking for a definition of the art of war to show the Big Ink Project Patton team, I turned to the United States Army Field Manual 3-0, which defines tactics as follows: “The ordered ...

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