Running Lean, 2nd Edition

Praise for Running Lean, Second Edition

“Easily one of the best technical books on Lean Startup ever written. Period. End of point. Done.”

—Dan Martell Founder, Clarity.fm Angel Investor

“In Running Lean, Ash has put together a book I wish I’d read before pursuing my own startup. The Lean methodology has received a lot of press, but the level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur’s shelf. It’s not just great advice, but a great read, too.”

—Rand Fishkin CEO and Cofounder, SEOmoz Coauthor, The Art of SEO

“Customer validation has always been one of the best ways to eliminate wasted effort and shortcut directly to what will work. Eric Ries and Steve Blank did the startup world a great service by codifying and labeling the principles involved. Ash Maurya goes one step further, providing a clear roadmap for Internet entrepreneurs, with a delightfully clear and simple writing style.”

—David Skok Author, For Entrepreneurs Blog General Partner, Matrix Partners

“Ash provides compelling, actionable guidance for applying Lean principles to a startup. His startup canvas changed the way I think about my own startup. This book is a valuable guide whether you are a serial entrepreneur or a first-time founder.”

—Sean Ellis Founder and CEO, CatchFree

“Lean concepts are exciting, but it’s hard to know what to actually do. Ash not only gives advice, he makes it practicable—this is the first comprehensive guidebook for how to execute a Lean Startup.”

—Jason Cohen Founder, WP Engine and Smart Bear

“Ash has laid out a clear compass for anyone to validate their ideas, solve real problems, and create a successful business. I’d recommend this book to anyone trying to get a business off the ground.”

—Noah Kagan Chief Sumo, AppSumo.com

“You’ve read the theory—now Ash distills it to practice. Running Lean is a straightforward toolkit that distills wisdom from the startup world’s greatest minds into battle-tested, actionable steps.”

—Dan Shapiro CEO and Founder, Sparkbuy and Ontela

“I wish I had read Ash’s book before setting out on my own entrepreneurial journey, as it lays out clearly and concisely a cheat sheet to learn many of the lessons that I’ve learned in the last four years through the school of hard knocks.”

—Jason Jacobs Founder and CEO, RunKeeper

“Running Lean is remarkably relevant and clarifying for today’s generation of Internet entrepreneurs, and it’s applicable to so much more. Ash outlines a way of thinking, testing, and launching that can and should be applied to various organizations (small to big), functions (engineering to marketing), and models (consumer to enterprise).”

—Ryan Spoon Investor, Polaris Venture Partners Author, RyanSpoon.com

“In Running Lean, Ash Maurya lays out a clear, practical plan for giving your startup the best possible chance. We used his approach at Year One Labs with every one of our startups. It’s the best way for new companies to find their groove, explain their business model, and ultimately, grow their business.”

—Alistair Croll Founding Partner, Year One Labs Solve for Interesting

“The ‘Missing Manual’ for startups. The advisory team at MaRS uses the tools in Running Lean every day. Over the last year, we’ve tested them with dozens of startups and found them invaluable in moving entrepreneurs from idea to product/market fit efficiently.”

—Mark Zimmerman Senior Advisor, MaRS

“Running Lean is a terrific step-by-step guide combining the best of Lean Startup, customer development, business model canvas, and agile/continuous integration. Anyone involved in starting, funding, or helping others build new businesses will benefit, as our students at Northwestern have, from this practical and comprehensive guide to the modern startup.”

—Todd Warren Divergent Ventures Class Chairman, NUvention Web, Northwestern University

“This is an invaluable resource for budding entrepreneurs, providing a wealth of immediately actionable advice within a logical and accessible framework.”

—Dave Chapman Vice-Dean for Enterprise, Faculty of Engineering Sciences Deputy Head of Department, Science & Innovation Director MSc Technology Entrepreneurship University College London

“Running Lean is THE practical guide for understanding and implementing Lean Startup. It’s clear, well-organized, and detailed. Ash doesn’t guarantee success, or claim Lean is perfect (it’s not!), but he’ll help you avoid the most common and painful pitfalls of running a startup. If you want to be systematic, rigorous, and honest in your startup efforts, as opposed to throwing a Hail Mary pass while blindfolded in space, read and use Running Lean.”

—Benjamin Yoskovitz VP Product, GoInstant Founding Partner, Year One Labs instigatorblog.com

“Running Lean was a good overview of the Lean Startup principles as practically applied to software/Internet startups. Virtually everyone in the space, including those very familiar with other writing on the Lean Startup, can pull at least one useful tactic out of it. I particularly liked the discussion of how to use customer development interviews to overcome pricing objections.”

—Patrick McKenzie Founder, Kalzumeus Software @patio11

“Running Lean is a great resource for the aspiring or successful web entrepreneur since it consolidates the best startup thinking in a practical guidebook that will prevent you from making the some of the most common early-stage mistakes. It is required reading for all my students and angel investment management teams since it improves the chance of startup success.”

—Michael Marasco Director and Professor, Farley Center for Entrepreneurship and Innovation, Northwestern University Angel Investor

“Running Lean is the Missing Manual to the Lean Methodology that focuses on actionable tactics to help you find and vet your web startup idea. If you’re considering building an application using the Lean methodology, you are wasting valuable time by not following the path Ash has laid out in this book.”

—Rob Walling Serial Entrepreneur Author, Start Small, Stay Small: A Developer’s Guide to Launching a Startup