Index
A note on the digital index
A link in an index entry is displayed as the section title in which that entry appears. Because some sections have multiple index markers, it is not unusual for an entry to have several links to the same section. Clicking on any link will take you directly to the place in the text in which the marker appears.
Symbols
- 500 Startups, Your Product Is NOT “the Product”
- 80/20 rule (for features), Features Must Be Pulled, Not Pushed
A
- About page, marketing website, The Anatomy of a Marketing Website
- acquisition, Key Metrics
- acquisition rate, How to Collect Data
- acquisition subfunnel, marketing website, The Anatomy of a Marketing Website
- in customer trials, Acquisition and Activation
- reducing user abandonment during, Make Feedback Easy
- reinvesting customer revenues toward, Start by Identifying Your Key Engine of Growth
- action
- call to action on pages of marketing website, The Anatomy of a Marketing Website
- getting from customer in Solution interview, The Solution Interview as AIDA
- actionable metrics, Get Ready to Measure
- activation, Key Metrics
- activation conversion rate, How to Collect Data
- activation funnel, How to Visualize Your Conversion Dashboard
- in MVP interview, Welcome (Set the Stage)
- reducing user abandonment during, Make Feedback Easy
- starting functional tests with activation flow, Test
- activation flow, defining, Define your activation Flow
- avoiding premature optimization, The Anatomy of an Activation Flow
- having a back channel to customers, The Anatomy of an Activation ...
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