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Run Your Business, Don't Let It Run You by Clay Mathile

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CHAPTER 4YOUR DREAM WITH A PLAN

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Strategic planning has gotten a bad rap with some business owners. Perhaps you are among them. You like feeling that you have flexibility, the room to move from one opportunity to another, and you assume that planning places tight constraints on you. You may think that planning strips away your entrepreneurial spirit. There is this misconception that planning means getting your wings clipped, losing freedom, giving up spontaneity and the thrill of the “Aha!” moment. The notion of planning, thinking ahead, and committing smacks of a bureaucracy that you want to avoid, and it seems futile to invest in a weighty plan ...

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