Contents
Foreword: Winning a One-Horse Race by Jeffrey Gitomer
Introduction: Let’s Cut to the Chase
1 Things They Didn’t Teach You in Business School
Covers the many unexpected challenges and opportunities entrepreneurs encounter that are never part of a formal business education.
Rules for developing leadership, which is an essential element of entrepreneurial success. Subtle, yet profoundly effective ways to create loyalty, inspire trust, and motivate others.
Advice on forming strong and long-lasting business bonds with customers, employees, suppliers, and investors that are money in the bank.
Everybody loves to buy, but nobody likes to be sold. Strategies and tips to ...
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