Chapter 72. Keep Learning—Especially from the Opposition

 

“The illiterate of the twenty-first century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”

 
 --Alvin Toffler, The Third Wave

We’ve all heard the manager who gets angry when the competition overtakes them. Or who complains about how unfair it was that they lost such and such an order. Or when a client leaves them, screams that they’ve been betrayed. Wrong, wrong, wrong. Believe me, if the competition is stealing your ideas, your customers, your contracts, your clients, your sales, your staff, and your income, then you have a) no one to blame but yourself, and b) been given a great opportunity to learn how to do it better.

Nothing teaches us better ...

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