Chapter 3. Set Realistic Targets—No, Really Realistic
“Let’s make a dent in the universe.” | ||
| --Steve Jobs, CEO, Apple | ||
When I was doing research for this book, someone said that setting realistic targets was unrealistic and that all targets should be “stretching” ones because that would impress the board. Now, can you see the problem here? Yep, we’re not talking about motivating a team, getting a job done, creating an atmosphere of success and creativity. No, we’re talking about impressing the board. Now on paper that might be a smart thing to do if your board is made up of monkeys, but I bet it isn’t. I bet it’s made up of pretty shrewd cookies who would see through a maneuver like that in a nanosecond.
When I say realistic, I don’t say lower or ...
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