RULE 26

Dress like today is important

Today is important. Today is the only day you’ve got that has some reality to it. Why shouldn’t you treat it as important? It is. So dress like it matters. And no, I don’t mean in the way my mother always used to tell me, ‘Make sure you’ve got clean underwear on; you never know when you’ll get run over by a bus’. I loved this as a kid. I couldn’t see how important clean underwear would really be when you were lying there in the road. And I used to imagine how, if they got you to the hospital in time and stripped away your torn and blood-soaked trousers, they’d look down and gasp in horror, ‘Don’t look! This kid has got yesterday’s pants on – get him out of here’.

Look, a lot of these Rules are about conscious ...

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