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RSS and Atom in Action: Web 2.0 Building Blocks by Dave Johnson

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Chapter 12. Searching and monitoring the Web

Use Internet and newsfeed search engines to search the world of blogs and to be alerted whenever a new blog entry matches your search terms.

Searching the Web can be done easily with Google and other Internet search engines, but monitoring is more difficult. If you want timely notification whenever a blogger or news item mentions you, your company, or your products, you may not be able to get that from a search engine that indexes the Web on its own schedule, as traditional search engines do. In addition, visiting your favorite search engine on a daily basis to rerun the same queries is inconvenient and tedious. That’s why Google, Yahoo, and a host of other companies are offering new blog and news ...

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