Chapter 10
Responding to Rough Diamonds
Implications and Recommendations
The global rules of the game must take into account the prospective late entrants into the global economy. If a continuous stream of new players defines the contours of competition, then attention should not be focused as intently on stable rules of the game, but on how these rules are constantly evolving.
—SKOLKOVO Business School–Ernst & Young Institute for Emerging Market Studies, Rough Diamonds: The 4Cs Framework for Sustained High Performance
What impact will the rough diamonds have on the BRIC and global markets and the companies that compete against them? We offer six recommendations and implications: (1) rethink the rules of the game, (2) local is the new normal, ...
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